Africa! Ignite is one of KwaZulu-Natal’s leading rural development agencies and a member of the World Fair Trade Organization. They support the indigenous art of beading, traditionally practiced by the women of South Africa, to supply us with the hand crafted the multi-colored beaded bracelets.

Women bead workers from Africa! Ignite
The bead workers of Africa! Ignite, showing their unity and knowledge that many hands working in partnership can accomplish great things.

The Africa! Ignite Story:

“Ignite Design is a fair trade initiative of Africa!Ignite, a Durban-based non-profit rural enterprise development agency that works across rural KwaZulu-Natal.

Our purpose is to create opportunities for people in rural and other marginalised communities to reach their full potential so that they can improve their lives and those of their families.

Providing access to markets is a critical area of enterprise development support for rural craft enterprises, operated largely by women, across KwaZulu-Natal.

We build ethical relationships with and provide a range of capacity-building services to these craft enterprises, improving technical and business skills.

In this way, we create sustainable opportunities for craft producers to earn a fair income from their craft.”